Storytelling is the most powerful way to put ideas into the world today. " - Robert McKee
And it ' s true, isn ' t it?
The chances that you ' ll commemorate something increase significantly if it ' s abstruse for a compelling story ( quite than a dry description ).
That ' s as stories introduce a human element to a company or organization - and people love to interpret about people.
In reality, stories not isolated communicate credibility and results, human ( moderately than business ) - centered tales increase sales, cut the sales course, help sell more to existing customers, land media coverage, and maturate sustentation for causes and ideas.
In their book, " Made to Stick, " Dan and Element Heath spiel that:
" Stories help people suppose scenarios and gain inspiration from seeing other ' s successes - and they are moved to act as a result. "
So how do you tackle writing a compelling story? Here are five steps to get you started:
1. Decide your core point. In order for a story to stick, you need to boil down the core of your message ( ideally to a sentence or two ). And do this before you write your story.
What are you trying to say? What point do you want to get across to your reader? Make it simple and easy to understand.
2. Determine the situation or setting. Writers will know that every story needs a context or a setting where the story will play out. If done right, this will engage the reader emotionally and make them feel part of the story.
People are always looking for something to connect to in a story, so make sure the context is detailed enough that they can find something to relate to on a personal level.
3. Decide the problem. Before writing the story, you should not only determine the point of the story, you also need to figure out what the problem is that you ' re trying to solve for the reader.
Since the product or service you ' re writing about is designed ( hopefully ) to solve a problem or help the reader face a certain challenge, your story must connect the dots - from their problem, to your solution.
4. Come to a turning point. Every interesting story has a turning point in it called the climax, where the suspense of the story reaches its peak. Here, you must show the reader exactly how things change and how those changes will affect the final outcome of the story.
5. Convert. Since as a marketer, you ' re ultimately selling a product or service, the conversion piece of the story is the most important. This is where the story converges, and the solution ( aka your product or service ) is revealed.
Usually, this last piece is followed by the offer or call to action. But it should come naturally, and should never feel artificial.
Don ' t force it
Stories are a remarkable tool for any marketer wanting to get her message out into the world. But in order for stories to work their magic, they must be compelling and always, always authentic - people can sense a bogus story from miles away.
" Stories have power. They delight, enchant, touch, teach, recall, inspire, motivate, challenge. They help us understand. They imprint a picture on our minds. " - Janet Litherland
So what are you waiting for? Go tell your story today.
