One of the skills that is identified thanks to being critical to success in business through hearty since innovation is the art of story - telling.
A story is developed to grab people ' s attention thanks to whole because their imagination. It seeks to communicate what the teller is saying in a way that engages the hearer. In the perfect story... the one reasonableness or reading it becomes part of it.
Regularly when something is conceived that is all artistic there is no real history to backing it. Level with all of the market analysis and research you still have to get over the initial risk and resistance in order to resource.
And that is when the art of story - telling can fuel innovation. Making people become part of the beginning by showing them the end in a way that they can see themselves as a part of it.
Innovation is much more a conversation that is moderated than it is a process to be managed. In that sense it is the same as marketing. We tend to accept what people say about innovation being somewhat mysterious, but it really doesn ' t have to be that way.
All of what we are able to do starts with the way we think. We either think that we can, or that we can ' t. We think something can be done, or that it can ' t.
When we use our imagination to make new combinations we suspend judgement on the rules that are set in place around the norms.
In order to bring something completely novel ( or just novel to a new group ) the advantage will come in how we are able to communicate our thoughts... how we are able to transfer what we are thinking into their minds so that they can " own " them and begin to think on them.
People will always be more likely to perceive that what they are thinking is possible and less likely to believe that what someone else is thinking is.
The most crafted " tale teller " will be able to plant the seed in the mind of others... and together bring it to pass.
And this is where the art of story telling becomes critical. We need to learn how to tell a good story, so that people can relate to it.
Three things you have to consider are these:
1. The story needs to be about the hearer, not the speaker.
2. The hero of the story needs to be the hearer, not the speaker.
3. The story needs to portray the hero as facing setbacks, but overcoming them.
Innovation is a process. Often we can not see the end so clearly. But if we can craft the story in such a way as to have the one we need to be supporting this innovation journery as a hero, as an overcomer, then we increase our chances of success.
Why?
Because people will be able to go after what they see.
Learn to tell a good a story... and you will increase your chances of innovation
By: Michael Colucci, Owner - The SDG Group
