The usual methods of set forth and television marketing are giving way to new forms of initiative marketing by businesses. The new sort of marketing includes mobile marketing and digital advertising. Mobile marketing especially is being used for mass marketing of products. Some of the more common usage factors of Mobile, or SMS marketing campaigns, encircle launching new products and conducting sales promotion activities, popular contests and plane conducting market research and customer feedback campaigns. The benefits are huge and come at a secondary cost than general marketing mediums. Marketers favor SMS marketing thanks to it is a two way communication process and it helps to engage the consumer in the marketing initiative. Mobile operators are and offering services like short messaging codes, which by using they can collect consumer information and feedback. The unprecedented growth of mobile phones in the developed world and the BRIC economies is another driver of SMS text marketing.
There are some interesting statistics to support the explosive growth of mobile marketing. In the US, mobile communication will penetrate 100 % of the population by 2013. The figure now stands above 80 %. SMS is used by more than 2 / 3rds of all mobile users. Less than 10 % of all SMS sent are spam as compared to 65 % of email marketing. Without flooding you with any further numbers, it suffices to say that mobile marketing will drive the next growth phase for marketers along with digital advertising.
There are different forms of Mobile marketing used by marketers. It starts with sending a simple text message to content rich message and pictures that can be viewed in high end communication devices like the iPhone. Short code SMS marketing remains the most preferred mode of mobile marketing. The reasons are pretty obvious. They are compatible with all kinds of mobile devices and offer a quick way of conveying your message to the consumers. It can be used for conducting contests or getting votes for a reality show on TV. Politicians ' use it for getting public views and restaurants can announce their new buffet using short code SMS.
SMS marketing service providers ' act as the interface between mobile service operators who offer the short SMS service and business houses which buy it. Another interesting fact about SMS marketing is the profit that operators, service providers and business houses can make by charging customers for replying to a SMS. If a customer replies to a marketing SMS asking for more information, it can be charged nominally. SMS short service providers are improving their service levels and offering customers " easy to set - up " SMS marketing software. The benefits are visible within a week or two of launching the SMS marketing campaign. Quick results, less cost and easy to launch campaigns are leading more and more marketers to join the mobile marketing revolution.
