If you ' ve tried subject to make your business stand out among the crowd, but zippo is working, inasmuch as here is a suggestion: make up a story and share it with the world.
Now, not just fraction story will performance. You need to establish the story of your business. The personal details of why you are so passionate about what you do and why you, and matchless you, are the perfect person to help solve your clients ' problems.
Why is a story so important? It is the easiest way to get your message out to your ideal audience. A great story will resonate with your dream clients and bring them to you. A compelling story can convince a potential client they need your services and even educate them on why they need your help, even if they don ' t realize they do.
A story can also let people know if you aren ' t a good fit for them. And that ' s okay. While most entrepreneurs and small businesses want to cater to the masses, it is more productive, and lucrative, to target a niche market that gets what you offer.
Want an example? My favorite story is that of the unassuming minivan. The minivan is brilliantly marketed to soccer moms who feel more like a taxi driver than a parent. The car companies are telling the story of the frazzled mom rushing from place to place - soccer practice, birthday parties, grocery store, school plays. They need a vehicle that is safe, roomy, convenient, easy to enter and exit and simple to drive. The minivan may not be the coolest thing to drive, but it is the most practical. The connection between the minivan and the busy mom is so strong that it is seen as a sensible car for families and a sort of a rite of passage for new parents to trade in their sedan for a minivan.
On the other side of the minivan is the Sports Utility Vehicle ( SUV ). While the SUV offers many of the same benefits as the minivan, its story is one of carefree fun, ruggedness and spontaneity. The story of the SUV is the exact opposite of the minivan. There are many people who could really benefit from a minivan, since they are generally less expensive and get better gas mileage, but because of the story it represents, they wouldn ' t be caught driving one.
That ' s the power of a strong story. So, what ' s your story?
