Connect The Dots 20 Tales Of Innovation And Passion!

For people who have read " Stay Hungry Stay Foolish ", Rashmi Bansal ' s second book " Connect the Dots " is a share on the identical set of concept - successful entrepreneurs - however this time debutante talks about all of 20 people who did not have a management degree, unlike the first one, seat blonde talked about those who had a management degree ( IIM - A ) to be precise. Rashmi has divided her book into three classifications and they do a lot of good to the forgiving its Jugaad, Junoon and Zubaan!! So now the book unfolds, her stories about successful people fall into these categories for the type of business that they are into, and how they fell into it, their triumphs and travails, and blazes of glory!!

Jugaad in Hindi roughly means innovational fix and that is positively what is plant in 9 out of the 20 stories that fall into this clot. Business is experimental for a blend of experimentation, observation and accordingly fixing the problems, plugging the holes and applying the thinker! If there is a hindrance, further your mind ( and not rocket science ), do an innovative fix to the obstacle and move on! So the Jugaad stories cover the this line of thought of all those 9 inspiring people who without any formal training in the field of business continued making fixes here and there, with a little application of mind and some spirituality, to become successful entrepreneurs.

Junoon or Passion based stories are a set of 7 people on who had a passion for an idea and went with a drive to fulfill that. These are people whose love for their dream made them pursue it. For an Example ( and this is a personal favorite ) the story of the making of the electric car Reva. Chetan Maini had or rather has, if I may correct myself, a passion for everything electronics and cars. He dreamt of an electric car and decided to pursue his dream. He followed his passion and went on to form the Reva Electric Car Company ( very recently taken over by Mahindra & Mahindra ) making it the worlds best selling electric car. The enterprise value of Reva is now over US$100 million!!

Zubaan here is an Expression or Language, much to do with creativity. Talent does pay is what these stories talk about; one needs the ability to convert the talent into a business proposition. One story in turn is very inspiring and we have seen a lot of his venture in recent reality shows on Indian television. Krishna Reddy and his Prince Dance Group, is a story of how a daily wage earner with an interest and passion for contemporary Dance brought together some more daily labourers to form his group, practised on the beaches on Orissa and appeared on the hotly competitive Indias Got Talent reality show. Their performance was truly mind - blowing having seen it myself and also voted for them! With the prize money they earned, he has now formed his own school of dancers who go around performing worldwide and inspiring young talent from the lower strata families!

Rashmi has brought together these real life stories to inspire and it really does. Now this is a challenge for all those who are not MBAs and those who are and aim to take up the course! In all, I would recommend that everybody reads itthe tale of these 20 ordinary people with extraordinary will to make be successful despite all odds, is truly inspiring.

How to Tell an Interesting Story That Will Connect With Clients

Having a story for your business is a nitty-gritty component of parcel marketing plan for entrepreneurs and small business owners. How too many do you set yourself apart from the competition, create an authentic, complete carved figure for your business and press the benefits you, and by oneself you, offer to your clients?

It is not enough to just flourish a story, though. You right be able to singular that story in a memorable and persuasive manner, in a way that will relays your key messages to your epitome clients and makes a stalwart, powerful connection. Oh, and it has to be interesting.

That may sound like an impossible chore, but studying great storytellers can offer insight to get you started.

1. Write about what interests you. More importantly, write about the benefits you produce that will interest your potential client. Talk more about the " after " photo than the " before " photo. People care more results than the process. ( How else do you explain hot dogs? ).

2. Be passionate. Allow your emotions and excitement shine through all of your marketing strategies. This is your business, your brainchild, your blood, sweat and tears. Expressing your passions for what you are doing will resonate with your ideal clients and bring them closer to you. If you are a very emotional, passionate person and you do not allow that to come through as you network and promote yourself, then how will clients react when they work with you? Be authentic, be yourself and your story will never be boring.

3. Know who you are speaking to. If you target a specific industry, speak their language so people feel comfortable with you and welcome you as part of the community. If you are crystal clear on your ideal client, then you will have no trouble speaking directly to their heart in a way few other businesses can.

4. Make your points. It is imperative to have a core message of three to five points that you want your audience to hear and remember. Do not try to make more points than that. You will become overbearing and your listeners will not be able to focus on what you are saying. Make your points east to understand and retain. Stay positive and keep it simple.

5. Be clear and concise. Even if the benefits or solutions you are offering are complex, you must find a way to be succinct and crisp. Most importantly, you must be able to support your claims, especially if you are new or have had tremendous results. You only get one chance to make a first impression, and you do not want that impression to an arrogant liar.

6. Know when to wrap it up. What is your attention span? What is the attention span of your audience? When in doubt, keep it short and sweet. If you have followed the above tips, then the impact you can make in just a few short minutes will benefit your business tremendously.

You have a short period of time to connect with your ideal client. Developing an interesting story that present you and your business in a positive light is an easy way to be remembered and set yourself apart.

( c ) Kristina Shands and Authentic Communications