How to Tell an Interesting Story That Will Connect With Clients

Having a story for your business is a nitty-gritty component of parcel marketing plan for entrepreneurs and small business owners. How too many do you set yourself apart from the competition, create an authentic, complete carved figure for your business and press the benefits you, and by oneself you, offer to your clients?

It is not enough to just flourish a story, though. You right be able to singular that story in a memorable and persuasive manner, in a way that will relays your key messages to your epitome clients and makes a stalwart, powerful connection. Oh, and it has to be interesting.

That may sound like an impossible chore, but studying great storytellers can offer insight to get you started.

1. Write about what interests you. More importantly, write about the benefits you produce that will interest your potential client. Talk more about the " after " photo than the " before " photo. People care more results than the process. ( How else do you explain hot dogs? ).

2. Be passionate. Allow your emotions and excitement shine through all of your marketing strategies. This is your business, your brainchild, your blood, sweat and tears. Expressing your passions for what you are doing will resonate with your ideal clients and bring them closer to you. If you are a very emotional, passionate person and you do not allow that to come through as you network and promote yourself, then how will clients react when they work with you? Be authentic, be yourself and your story will never be boring.

3. Know who you are speaking to. If you target a specific industry, speak their language so people feel comfortable with you and welcome you as part of the community. If you are crystal clear on your ideal client, then you will have no trouble speaking directly to their heart in a way few other businesses can.

4. Make your points. It is imperative to have a core message of three to five points that you want your audience to hear and remember. Do not try to make more points than that. You will become overbearing and your listeners will not be able to focus on what you are saying. Make your points east to understand and retain. Stay positive and keep it simple.

5. Be clear and concise. Even if the benefits or solutions you are offering are complex, you must find a way to be succinct and crisp. Most importantly, you must be able to support your claims, especially if you are new or have had tremendous results. You only get one chance to make a first impression, and you do not want that impression to an arrogant liar.

6. Know when to wrap it up. What is your attention span? What is the attention span of your audience? When in doubt, keep it short and sweet. If you have followed the above tips, then the impact you can make in just a few short minutes will benefit your business tremendously.

You have a short period of time to connect with your ideal client. Developing an interesting story that present you and your business in a positive light is an easy way to be remembered and set yourself apart.

( c ) Kristina Shands and Authentic Communications

How Your Story Can Attract More Clients

People love stories. More importantly, people love to hear stories of triumph and fire. And moreover, people love to hear stories that they revert with that bequeath them optimism that their struggles will immediately stump. Being an entrepreneur, you no question have a story, a powerful story to tell. I am usually asked by entrepreneurs two questions when it relates to telling their story:

How much do I have to share?

How do I share it in a way that will lead to more auspicious clients for my business?

Both are choice questions and both are relevant to the overall orbit of your business revenue. You see, people like to buy from those they know, like, dependence and believe can solve their box. One sure - fire way to get people to know, like, trust and believe in your ability to help them, is to tell them your story.

I always share this caveat here. You only need to tell the part of the story that is congruent to the end result they want to experience. Period. If there is a part of your history that has nothing to do with why you can help them solve their problem, you don ' t need to tell it.

Go ahead, take a deep breath. I know I just liberated many of you.

The thing is this; you want for people to understand that you know what they ' re going through right now because you ' ve been there, done that and gotten the t - shirt. When they feel like you " get it, " you will get " it ", and " it " in the last case is their business.

People like to know that everyday people just like them figured out the magic little secret that will lead to the biggest breakthrough they ' ve ever experienced in their life. And how, do you ask, do you help them to see you as that person?

I ' d like to introduce you to something I like to call the " Why Story. " I didn ' t originate this concept, I must admit, I first learned of it when I was in Mary Kay Cosmetics. In Mary Kay, your " I " story was designed to help others understand why you started your Mary Kay business.

While I am no longer in Mary Kay, I loved the concept so much that I made some important tweaks and now apply it to my marketing message for my business and what I show my clients how to create so they can enjoy the same result. At the end of the day, your goal is to get " me, toos " from your prospective clients. You want them to identify with you so strongly that they say, " oh my goodness, me too! " And more importantly they say, ' If she is just like me and she used to struggle with what I struggle with now and she got out of it, then I know she can help me get out of it, too. "

And that, Incredible One, is the golden ticket.

So, while this story still answers the question about why you decided to start the business you now run, it more importantly helps to ensure that you generate the " me, toos " from the audience. Your " Why Story " in my newly created form includes three ( 3 ) components:

Your Robert Frost Moment

Your Moment of Change

Your Harriet Tubman Moment

Your Robert Frost Moment - In his poem, The Road Less Travelled, Robert Frost discusses a crossroad of sorts. Many of us, including you, have found ourselves at a similar crossroad. Usually it is the choice we make at this crossroad that becomes a defining moment for our lives and businesses. What is that moment for you? How did you recognize it? How did you decide which way to go? What happened that made you take the first step toward change?

Your Moment of Change - after starting in the direction of that less travelled road, what was it that created the need to change and follow the steps it would take to complete the cycle of change? How can you relate the work that you now do to that all important change?

Your Harriet Tubman Moment - Upon getting to the other side [solving your own problem], why did you decide to go back to help others? All of us, once we get a taste of " freedom " desire to help others experience it as well. When did that moment happen for you in the timeline of your business? How did you know it was time to tell others? Did you formulate the steps you took into any proprietary system? Did you test your theory and get some success stories?

When you create your " Why Story " to include these three elements, you will produce an authentic and compelling reason why you are the expert you claim to be and that when paired with an incredible follow up strategy will add more ideal prospects to your sales funnel and ultimately to your business.

Happy Story Telling!!!