Showing posts with label Interesting. Show all posts
Showing posts with label Interesting. Show all posts

Tuesday, October 16, 2012

Every Place Has an Interesting Story - Explore Them When You Go Visiting

In India, Darjeeling is one of the best mound stations. People stop the place to see some great natural sights, including a glimpse of the two highest mountains in the world - Mount Everest followed by Mount Kanchenjunga, both of which are part of the Himalayan ranges. But apart from its scenic polish, Darjeeling is a stone of a place with a very interesting story behind it. When you doing Darjeeling tourism, you should proceeds a tour down its history and try to master its glorious preceding.

Darjeeling was initially ruled by the kings of Sikkim and it was only in 1947 that it joined West Bengal. The place was also a part of Nepal for some period of time. It was the British who first discovered the potential of Darjeeling as a hill station and promoted the place as a summer resort for the Europeans. When the British arrived, Darjeeling was pure heaven with almost the entire area covered with forests. They developed roads and some basic infrastructure in the place. That was when Darjeeling tourism began taking roots.

In early 1800s, Darjeeling got a feature which became its identity - the tea gardens, and the credit goes to a civil surgeon named Dr. Campbell. He sowed tea seeds in his backyard just to see if the plant grows well. When the plant flourished beautifully, he recognized suitability of the soil and weather for tea plantations. In 1847, the government decided to start large scale plantations here. Tea plantations which spread over acres of hilly terrains are now a major attraction in Darjeeling tourism.

Over the years, tourism in Darjeeling has grown by leaps and bounds. The place has several reminiscent structures featuring European architecture. You can visit museums, old palaces and several other heritage sites in Darjeeling.

Singapore, a place which is known to be the cleanest and fastest growing metropolis in the world, has a history which tells a very different story compared to the present day Singapore. Known records date the country back to the 11th century when it was ruled by the Srivijayan prince Parameswara. In the following years, Singapore went under the rule of Malay kings and then into the British Empire. Singapore package takes you on a trip to many heritage sites from those eras.

Singapore is special because it rose like a phoenix from ashes. With regard to tourism, Singapore packages sell like hot cakes globally. When the country gained independence in 1965, it was plagued by gross unemployment and pathetic living conditions. In response to these crises, Singapore started mass development programs. Today, people from all over the world choose Singapore packages to experience the beauty of modernization. Within 25 years of independence, the country has registered astronomical growth and has become the most prosperous nation in the world. When you choose a Singapore package, you get to experience this for real. Singapore packages are always worth it.

Whatever is your holiday plan, be it a tour of Darjeeling or Singapore package, make sure that you experience its culture because like James Michener, the American author said, " If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay home ".

Friday, October 12, 2012

How to Tell an Interesting Story That Will Connect With Clients

Having a story for your business is a nitty-gritty component of parcel marketing plan for entrepreneurs and small business owners. How too many do you set yourself apart from the competition, create an authentic, complete carved figure for your business and press the benefits you, and by oneself you, offer to your clients?

It is not enough to just flourish a story, though. You right be able to singular that story in a memorable and persuasive manner, in a way that will relays your key messages to your epitome clients and makes a stalwart, powerful connection. Oh, and it has to be interesting.

That may sound like an impossible chore, but studying great storytellers can offer insight to get you started.

1. Write about what interests you. More importantly, write about the benefits you produce that will interest your potential client. Talk more about the " after " photo than the " before " photo. People care more results than the process. ( How else do you explain hot dogs? ).

2. Be passionate. Allow your emotions and excitement shine through all of your marketing strategies. This is your business, your brainchild, your blood, sweat and tears. Expressing your passions for what you are doing will resonate with your ideal clients and bring them closer to you. If you are a very emotional, passionate person and you do not allow that to come through as you network and promote yourself, then how will clients react when they work with you? Be authentic, be yourself and your story will never be boring.

3. Know who you are speaking to. If you target a specific industry, speak their language so people feel comfortable with you and welcome you as part of the community. If you are crystal clear on your ideal client, then you will have no trouble speaking directly to their heart in a way few other businesses can.

4. Make your points. It is imperative to have a core message of three to five points that you want your audience to hear and remember. Do not try to make more points than that. You will become overbearing and your listeners will not be able to focus on what you are saying. Make your points east to understand and retain. Stay positive and keep it simple.

5. Be clear and concise. Even if the benefits or solutions you are offering are complex, you must find a way to be succinct and crisp. Most importantly, you must be able to support your claims, especially if you are new or have had tremendous results. You only get one chance to make a first impression, and you do not want that impression to an arrogant liar.

6. Know when to wrap it up. What is your attention span? What is the attention span of your audience? When in doubt, keep it short and sweet. If you have followed the above tips, then the impact you can make in just a few short minutes will benefit your business tremendously.

You have a short period of time to connect with your ideal client. Developing an interesting story that present you and your business in a positive light is an easy way to be remembered and set yourself apart.

( c ) Kristina Shands and Authentic Communications