Build Credibility by Telling Your Customers a Story

With so alive with companies operose to build their online bottom line, your business needs to find a way to stand out from the crowd. Not onliest so you can upping your prospect ' s attention but you besides have to manifest that you ' re a legitimate company.

Most online prospects are mistrustful thanks to they ' ve either heard or experienced firsthand how easy it is for a company to look authentic but ended up being disappointed. They also need assurance that whomever they do business with is not unrivaled a real company but that they are also going to deliver on their promises.

So how do you build credibility to prospective customers, especially when you ' re an online business?

You tell them a great, compelling story about your products or services.

By providing your customers with a case study, you tell them a story by showing them how your product or service specifically helped one of your customers solve a problem. It takes your prospects step - by - step through the process of what problem your customer was faced with, why it was crucial for them to find a solution, why they contacted you specifically, what your product or service did for them, and what the overall outcome was.

In addition, quotes from your customer as well as yourself will add verification and personality to the case study and will explain how the whole process worked and where things stand now. This gives your prospects a detailed account in your customer ' s own voice of how you helped them improve their business by solving a difficult problem.

Once you ' ve prepared the case study, you ' ll want to provide it to prospects as soon as possible. You can use it as part of a lead generation campaign and offer it as a free download on your website but make sure to collect contact information so you can follow - up with them later. The best way to do this is through an opt - in box on your site.

You may also want to distribute it to existing customers, especially those who haven ' t bought from you in a while. It will remind them of your company, show them you ' re a respectable business that cares about helping its customers, and you give them the opportunity to share it with others in their network.

Everyone loves a good story. Tell a compelling and interesting one that prospects will remember and soon you ' ll be known as a respectable company that cares about the success of its clients.

Reasons Why A Compelling Story Attracts Customers

Several entrepreneurs start their manufacturing business because they were faced with a question or a challenge and there wasn ' t implement in the market that provided a solution... or, a spark of inspiration caused them to create a product that could fix the mess.

Sara Blakely launched her first Spanx product when spring chicken became frustrated that wench couldn ' t tardy her $98 cream - colored underpants. Maiden cut the feet out of her pantyhose and created her first revilement - a footless pantyhose. This product started it all. Now Spanx is a multi - million dollar undergarment company, making Sara Blakely the world ' s youngest female self - made billionaire.

Her love for her dog Chewy, who was parlous sick when she adopted him, was the inspiration behind Marie Moody ' s company, Stella & Chewy ' s, a pet food line that uses raw meats and organic vegetables to create frozen and freeze - dried meals for dogs and cats. Stella & Chewy ' s had sales of more than $8 million in 2010 and continues to grow.

These are both examples of brands with a compelling story. Their stories are inspirational and memorable.

Why is it important for your brand to have a compelling story?

1. Your customers are more likely to remember you if you have a story. Studies have shown that there is a strong connection between emotions and memory. People usually remember stories because they feel a connection, which in turn triggers an emotion and impacts memory.

2. A brand or a business with a compelling story establishes a bond between you and your prospective customers. We ' ve all heard about the know - like - and - trust factor when marketing your brand or your business. Having a story establishes a personal connection with your prospects, which in turn can affect the way your customers associate with you especially if it ' s something with which they can relate. If they can relate with your story then it establishes the know - like - and - trust factor and...

3. It provides instant credibility. If you have a story like Marie Moody who had a mutt who was severely sick when she rescued him, but she was able to extend his life by changing his diet... this success story provides proof that your product actually works.

4. Your compelling story is a great way to build brand loyalty. I ' m personally attracted to, select and stay with brands that have a purposeful mission and philosophy. Having a story is a great way to attract loyal fans and customers.

5. It differentiates you from your competition. Your story is unique and so sets you apart from other brands. The more emotional your story is, the more likelihood you will stand out from the competition.