Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Friday, September 14, 2012

What Is Your Story The 1 Idea That Can Change Your Online Business ( And Bank Account ) Forever

What does your life look like in 2 or 3 years, when your " online " goals become a materiality? What does your business look like? What do you do every day that makes you caress like you are making progress, vitality, growing and flowing into the tenacious person you are coming up to become?

I want to share with you a little secret. It ' s not altogether considering much of a secret... because it is the ONE core, consistent idea that EVERY dominant success story shares. Subject you other you read about is faux pas... but THIS one concern is partly universally true.

You need a compelling story that makes your work meaningful, and matter to YOU. It doesn ' t have to be the same driver, or the same idea, or the same inspiration that moves and motivates other people... it only needs to work for you.

When I see people who are jumping from thing to thing, trying one bright and shiny idea after the next and never really sticking with any one path for long... it ' s ALWAYS because they don ' t have a compelling, personal passion for living a life they really love.

Instead, the focus is on techniques to make easy money, or tactics that may drive traffic to their websites, or shortcuts, software or sneaky strategies that may help them expedite the process of getting ahead.

That rarely works in the short term. And NEVER works long term. Because it gets old, and boring and grows tired, very quickly... EVEN if it works. ( which those techniques, as most of us already know, rarely do )

One of the amazing insights I took away from reading the Steve Jobs biography, was he seemed to make everything harder than it needed to be to build Apple from the ground up. Every accountant, money manager and bean counter thought his obsession with design, and form as well as function would kill the company and bleed them dry.

But Jobs was less interested in money... as he was in satisfying his own story. What he saw as his own mission, purpose and passion. To create beautiful things that married technology and art. And to live in a society where his contributions to the world were celebrated as innovative inventions that literally changed the world.

Whether you like him or not, his passion, and sense of purpose about his work... certainly did exactly that.

In a smaller way, by making a MANIFESTO, and creating a compelling vision about what your life looks like, when you are truly living a life that honors, values and celebrates your gifts is the only true path to progress... and profit that will make any of us happy.

I remember the first successful " review site " I created many years ago. The first few sales were exhilarating. The first $1000 in commissions made me feel like I was walking on clouds. By the time I got to 10K in commissions... it felt boring, bland and sort of dishonest work as well. ( as I was recommending products for commissions... not because they were all that great )

By the time I hit 50K in commissions, I decided I hated it and pretty much quit altogether.

For me... there was nothing exciting, compelling or creative about writing reviews all day... no matter how successful it could become.

Pretty much everyone I meet, online or off, prosperous or not, agrees.

Do what you love. Love what you do. The money will follow. ( but first... you have to KNOW what it is that makes you come alive... imagine it, see it, live it... and loving it is sure to follow! )

Why Your Business Needs a Story

If you ' ve tried subject to make your business stand out among the crowd, but zippo is working, inasmuch as here is a suggestion: make up a story and share it with the world.

Now, not just fraction story will performance. You need to establish the story of your business. The personal details of why you are so passionate about what you do and why you, and matchless you, are the perfect person to help solve your clients ' problems.

Why is a story so important? It is the easiest way to get your message out to your ideal audience. A great story will resonate with your dream clients and bring them to you. A compelling story can convince a potential client they need your services and even educate them on why they need your help, even if they don ' t realize they do.

A story can also let people know if you aren ' t a good fit for them. And that ' s okay. While most entrepreneurs and small businesses want to cater to the masses, it is more productive, and lucrative, to target a niche market that gets what you offer.

Want an example? My favorite story is that of the unassuming minivan. The minivan is brilliantly marketed to soccer moms who feel more like a taxi driver than a parent. The car companies are telling the story of the frazzled mom rushing from place to place - soccer practice, birthday parties, grocery store, school plays. They need a vehicle that is safe, roomy, convenient, easy to enter and exit and simple to drive. The minivan may not be the coolest thing to drive, but it is the most practical. The connection between the minivan and the busy mom is so strong that it is seen as a sensible car for families and a sort of a rite of passage for new parents to trade in their sedan for a minivan.

On the other side of the minivan is the Sports Utility Vehicle ( SUV ). While the SUV offers many of the same benefits as the minivan, its story is one of carefree fun, ruggedness and spontaneity. The story of the SUV is the exact opposite of the minivan. There are many people who could really benefit from a minivan, since they are generally less expensive and get better gas mileage, but because of the story it represents, they wouldn ' t be caught driving one.

That ' s the power of a strong story. So, what ' s your story?